A Travel~Bag of Research Experience
Atul Gawande revolutionised medical practice by looking to the aeronautical industry. Clarence Birdseye invented a new category of Frozen Foods through personal experience and observation. Herzog and De Meuron designed the icon of the 2008 Bejing Olympics by studying birds’ nests. Put your head above the parapet. Look up, beyond and be inspired by the multiplicity of influences outside your sector. Connect, combine and new ideas will be created.
To every project, we bring ideas from personal experiences, observation and expansive, lateral research ~ whether planning an interview programme for Tower Bridge, a workshop for Centre Pompidou or developing a retail strategy for M+ in Hong Kong.
Research does not happen on auto~pilot. You need to be emotionally and intellectually present and in the moment. Paying attention. Constantly switched on to what’s in the immediate environment, alert to possible ideas and connections to follow up on.
From doing a mystery shopper for the Burrell Collecti0n in Scotland, to filming behind the scenes at the Galway International Arts Festival in Ireland, we know how important it is to see the things that a client has stopped paying attention to. Bringing fresh eyes to the status quo brings new solutions and perspectives.
Analysis is the process of seeing patterns, creating insights and pulling together the information to form conclusions. You need to be able to see the patterns above and below the surface as they take shape through interviews, site visits, perception audits and mystery shoppers.
From analysing large scale universities like the University of Westminster and Open University to smaller NGOs like Ffotogallery and the not~for~profit Twentieth Century Society, the principle remains the same. Find the distinctive pattern by seeing the similarities in stories and experiences, bring all your personal experience of the client to the project and edit, edit, edit, until you have got to the heart of the matter.