A Travel~Bag of Business Experience
A business plan is a call to action
The word ‘business’ in our cultural organisations has been something of an anathema, implying an authoritarian approach that drives a machine towards targets and financial values and sacrifices cultural integrity along the way. But, love it or loathe it, our cultural leaders are now PhDs and MBAs. Running our cultural institutions requires both skills: curatorial intelligence and astute business savvy.
This does not mean that developing a sound financial and business plan should be an albatross around your neck, dragging an organisation down. Taking the best from both worlds ~ the corporate and the cultural ~ it should be rigorous and realistic, creative and inspiring.
We have worked with clients to help them take the best from both, getting fitter and more resilient for complex economic realities. And we have run our own creative businesses, bringing first hand experience of leading and managing the fine line between business and creativity.
Insight and inspiration drive effective planning
Mapping financial futures is driven by your seeking state and ambition. This vision will give you a detailed picture of the human and financial resources required and it needs to inform your programme. It is only by taking this holistic and integrated approach that you can give an honest financial appraisal and take a clear position on the associated risks.
The Nationalmuseum Sweden went on this journey: defining a vision that informed the objectives and devising a brief for the re~design of the museum. The Senior Management Team worked to reflect this through their leadership and business planning.
It’s all about people
A successful business and financial plan is the responsibility of everyone to deliver to avoid constant firefighting. It must be compelling and concise to engage and motivate the whole team beyond just the Finance Director. There needs to be accountability and ownership across the organisation. It's people that translate ideas into reality and deliver extraordinary experiences.
Locally to internationally, from the Royal Academy to the National Museum of Qatar, from the Lisson Gallery to the Statens Museum for Kunst in Denmark, we put people at the heart of our process. Engaging them every step of the way to map their future and help them understand their impactful role in achieving the shared plan.